The Small Business Dispatch 3/29/12

Beginning today I will be posting a daily Small Business Dispatch, rounding up articles focused on or applicable to small business. Grab a cup of coffee and catch up on all of the latest small business news, tips, and tricks.

7 Ways Brands Can Leverage Facebook’s Newest Changes by Dave Kerpen

Dave Kerpen is the author of the New York Times Best Seller Likable Social Media (my copy is in the mail). This timely article runs through several ways businesses can use the new Facebook Timeline to their advantage. If you’re not already aware, Facebook will force all pages to the new Timeline profile at the end of this month. My favorite suggestion? Using the new “offers” feature to incentivize customers.
Follow Dave here: https://twitter.com/#!/DaveKerpen

Keep Your Customers Coming Back at Inc.
You all know by now that I am a big fan of the Pareto principle (80% of your sales come from 20% of your customers). Slingshot SEO recently completed a study which showed that the number one reason clients renewed contracts with them was due to the relationship they had built. Moral of the story? ROI is important, but excellent client relations will provide extra staying power for your company.
Follow Inc here: https://twitter.com/#!/Inc 

Twitter Launches Advertising Program for Small Business via Balboa Capital
Balboa Capital breaks the news that Twitter and American Express are partnering to provide an advertising platform for the small business community. Current small businesses who are AMEX cardholders will have the opportunity to participate. The campaign will included targeted promotions and messages as well as promoted tweets. It looks to have a pay per click/engagement cost basis.
Follow Balboa Capital here: https://twitter.com/#!/BalboaCapital

Build Conversations, Build Loyalty at Social Media Today (Via Harmanpreet Singh)
A nice piece about building and adding to conversations in social media. Complete with best practices and scenarios for Business to Business, Business to Consumer, and even Non-Profits. Author Chris Syme advocates working backwards. Begin with your ideal conversationalist/consumer in mind and then build ways to engage them in conversation. Follow Social Media Today here: https://twitter.com/#!/socialmedia2day
Follow Harmanpreet Singh here: https://twitter.com/#!/SOCIAL_NAMA

Usability Testing: Why Great Design is Only Half the Battle at Design Modo
Another great article about the importance of great content. A terrific rundown of why beautiful web design is irrelevant if the content is not well thought out and presented. My favorite part? “The Mom Test” Design Modo suggests putting a mother/grandmother in front of the computer and seeing if she is able to easily navigate the site. The advice is also applicable to print design.
Follow Design Modo here: https://twitter.com/#!/designmodo

That’s all for today. Have an article or site you thing I should keep my eye on? Shoot me an email.

Written by Anna DiTommaso (70 Posts)

Anna is the Owner of Creative80 Design Studios, a full service agency specializing in identity development, print creation, and web design. Anna is a self diagnosed idea addict and small business advocate. She also enjoys baseball, reading, and playing the guitar.


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